Company Overview

fuelmedia inc. was founded in January, 2008. Our team comes from years of media, technology and print publishing experience at companies including Hill Holiday, WGBH, and Microsoft. We are a lean and (not) mean boutique creative team who gives plain talk, patience and passion, accessibility and speedy results. We provide big agency outcomes on a cost-saving budget. Our studio is located in a cool old building in beautiful downtown Newburyport.

Mission

We write. We design. We develop. We enjoy.

Executive Team

• Savash Kalay - Creative Director & co-founder
  Savash has been integrating his background in fine arts with his extensive experience in print and online publishing for over 12 years. He has collaborated on magazines such as Offshore, Northshore, Ocean Home, Our Place, Over Time, FINE and Antiques & Fine Arts. As IT Director at Pure Imaging, he designed workflow applications for magazines such as Fast Company, CSO, Offshore, and Cook’s Illustrated, which substantially improved efficiency and quality while cutting time and costs. Most recently he was creative director for RMS Media Group. He is proud of his latest creation: his daughter Sophia.
• Todd Fitz - Art Director & co-founder
  Todd brings over 10 years of producing high-impact, memorable design and integrated marketing campaigns that both artistically please the senses and positively impact the bottom line. Todd attended the New England School of Art & Design in Boston, where he received his certificate in graphic design. He then went on to study graphic design at Suffolk University in Boston, where he received his BFA. Prior to co-founding fuelmedia, Todd was senior designer at Hill Holliday, art director at RMS Media Group and art director/co-creative director at GM Filias.
• Claire McCarthy - Editorial Director & Strategist
  Claire has over two decades of communications and journalism experience, including freelance and full-time editorial and reporting assignments from such outlets as The Boston Globe, Robb Report, and People. As a broadcaster, Claire has worked behind and in front of the camera. She has developed and implemented communications strategies for clients ranging from sole proprietors to Fortune 100s. Most recently, she was editor-in-chief of Northshore Magazine. Claire holds a Masters of Science degree from Boston University College of Communication. She also did standup comedy.

The Partners

• Greg Filias - GM Filias Advertising
  Greg founded the original GM Filias Advertising in Portsmouth, New Hampshire in 1986 following his successful launch of FRS & Company in Boston in 1984. Since then, he has built a track record and reputation for successful branding, marketing, advertising, public relations and of course, a partnership approach to delivering these services, among clients and peers alike. Unique and brand relevant experience includes the successful launch of his own consumer products company, the creation of sales and distribution channels for a high-end furniture company, and the creation and launch of a nationally recognized retail concept. Greg’s worked brands from both sides of the aisle.